#Trashion Case Study

Trashion Logo


The connection initially was with the fashion industry and the creatives within it.


I have strong relationships with creatives across Canberra, Australia and other places in the world. The initial sponsor for Issue 1 (pre covid) was The Green Shed Underground and this relationship has continued in a different form.


“My aim is to offer a magazine that doesn’t just make people think, but encourages them to think twice … and then to act – starting a positive ripple effect of slower, more sustainable fashion, whilst still enjoying the liberty and love that fashion offers them.” J P Martin


#Trashion started as a digital magazine that celebrated local Canberra talent, Australian talent and it’s also a platform for international input.


The first issue launched on March 10th 2020 via ISSUU. The second issue of Trashion was published on September 10th 2020 – to coincide with Canberra’s natural seasons, not the fashion seasons. (FROM 2021) TRASHION is published once a year until 2030 – This was the original plan and is in-keeping with the United Nations #sustainabilitygoals …

There are plenty of opportunities for inclusion – for creatives; photographers, make-up artists, hairstylists, fashion designers and stylists, models – from all walks of life – backgrounds, genders and ages.

After four issues, I am taking a back step so that the magazine can really flourish as an international platform.


#Trashion Magazine is a digital magazine focusing only on fashion – the sustainable future of fashion to be more precise… ensuring that the message is clear for readers that it’s still ‘okay’ to enjoy fashion, despite the impact of the fashion industry on the world… and that sustainable fashion doesn’t have to be bland or boring. That we can still express through clothing, as well as being practical with our garments and their functions, with more considered consumer choices and increased awareness of how to shift towards a more sustainable fashionable future.

Sustainability is NOT just a buzz term to describe an elite group of people trying to take on the world’s problems… With small shifts, we can create a wave of change together.

  • Enjoying fashion with a conscience (under oil, the fashion industry is top polluter, and plays its part in another top polluting industry – agriculture i.e. cotton),
  • Encouraging the reuse, recycling and reinvention of clothing,
  • What we can do to reduce rubbish/landfill,
  • Hiring, and buying secondhand/vintage – even over sustainable/ethical brands,
  • Creating and recreating from existing ‘stuff’,
  • Lifecycles of garments,
  • Human Employment Rights,
  • Education for a sustainable future.

#Trashion takes the #fofffashion and adds the TRue TRends, the fair TRade and the TRansformation.

The fashion industry, and all that it encompasses, including the impact on society and the environment, didn’t happen overnight – and whilst we do not necessarily need to have an interest in the history of any subject; history of the fashion industry does create some foundation for our future – of what might be?

The present situation is that the darker side of consumerism, fashion cycles and all else related to getting garments out there, collectively contribute to a global issue… but like these problems didn’t happen overnight neither can the solutions – it’s a gradual process to essentially undo what us humans have done, did, in thepast… and we are powerless against the history of it – but we can monitor what we are still doing presently at large… and NEWS FLASH – (cue a cliché news jingle in your mind at this point of reading) – it’s a massive issue and the small individual shifts are what will collectively lead to societal solutions and create overall global change.