Powerful Reputation Businesses go through various stages; some are more challenging than others, but the most important aspect to maintain is the good reputation of your brand, product or service, because your reputation has the power to make your business or break it… the key is to let it work for you by keeping it positive and true to your customers. I practise what I ‘teach’ when it comes to my own business; I ensure that I work with a high standard of industry and human ethics, and that I respect my working relationships. This approach, by default results in a positive reputation for my services, and has led to repeat business since December 2009. Professional and permanent relationships are key to gaining positive publicity and maintaining a powerful reputation. And, to have a powerful reputation is to be the best that you can be in business; it is all about you offering a great product or service and delivering to the highest standard possible to your audiences, be it B2B or B2C, so that you can benefit from one of the oldest but most effective forms of Public Relations… Positive word-of-mouth. It is the recommendations and repeat business that leads to a powerful reputation, a reputation that then requires continuous nurturing and maintenance… And these are areas I have experience helping businesses and individuals with; I do this with sincerity, integrity and creativity, and I encourage my clients to do the same.