“My aim is to offer a magazine that doesn’t just make people think, but encourages them to think twice … and then to act – starting a positive ripple effect of slower, more sustainable fashion, whilst still enjoying the liberty and love that fashion offers them.” J P Martin
#Trashion is a digital magazine that celebrates local Canberra talent, Australian talent and is also a platform for international input.
The first issue launched on March 10th 2020 via ISSUU. The bi-annual magazines is released September and March – to coincide with Canberra’s natural seasons, not the fashion seasons.
There are plenty of opportunities for inclusion – for creatives; photographers, make-up artists, hairstylists, fashion designers and stylists, models – from all walks of life – backgrounds, genders and ages.
The best way to stay abreast of everything high-trashion is to follow @hashtagtrashion on Instagram and initially get in contact with Jordan (me) via the instant messenger.
Based on the ethical and sustainable nature of the magazine, #Trashion is selective with the brands included in the pages, both editorially and with advertisements. If you have the same ethos as above then there are a number of ways that you can get involved in this exciting publication:
There are a limited number of sponsorship options, and some full colour page adverts available, as well as prime position DPS (double page spreads). Less than 20% of the 60-80 page magazine is allocated to paid advertisements.
If you are a business that would like to connect with a growing audience of fashionistas who want to make sustainable choices, then please contact Jordan for more information on securing these limited spots. Discounts apply for series booking: Issues Spring/Summer and Autumn/Winter.
BECOME A DISTRIBUTION PARTNER:
The more people that get to flick through the free digital pages of #Trashion the better – sharing creativity, achievable sustainable fashion solutions and raising awareness. Email Jordan to find out more: PR@jordanmartin.biz
HIGHLIGHT YOUR LIKE-MINDED BRAND VIA A HIGHLIGHT ADVERT:
This is a visual and affordable choice for small brands or individuals wishing to raise their Instagram following and drive traffic to their websites.
Once payment is made, you will be emailed and asked to send your business/service/ Instagram-page logo and URL. This will be a live link directly to your platform.
A small one-off payment via this secure and simple PayPal button will book your Highlight space. Once payment is received you will be emailed an invoice-receipt and asked to send your logo and your Instagram URL. Check out page 27 0f issue 1.
ABOUT THE MAGAZINE
#Trashion Magazine is a digital magazine focusing only on fashion – the sustainable future of fashion to be more precise… ensuring that the message is clear for readers that it’s still ‘okay’ to enjoy fashion, despite the impact of the fashion industry on the world… and that sustainable fashion doesn’t have to be bland or boring. That we can still express through clothing, as well as being practical with our garments and their functions, with more considered consumer choices and increased awareness of how to shift towards a more sustainable fashionable future.
Sustainability is NOT just a buzz term to describe an elite group of people trying to take on the world’s problems… With small shifts, we can create a wave of change together.
- Enjoying fashion with a conscience (under oil, the fashion industry is top polluter, and plays its part in another top polluting industry – agriculture i.e. cotton),
- Encouraging the reuse, recycling and reinvention of clothing,
- What we can do to reduce rubbish/landfill,
- Hiring, and buying secondhand/vintage – even over sustainable/ethical brands,
- Creating and recreating from existing ‘stuff’,
- Lifecycles of garments,
- Human Employment Rights,
- Education for a sustainable future.
#Trashion takes the #fofffashion and adds the TRue TRends, the fair TRade and the TRansformation.
The fashion industry, and all that it encompasses, including the impact on society and the environment, didn’t happen overnight – and whilst we do not necessarily need to have an interest in the history of any subject; history of the fashion industry does create some foundation for our future – of what might be?
The present situation is that the darker side of consumerism, fashion cycles and all else related to getting garments out there, collectively contribute to a global issue… but like these problems didn’t happen overnight neither can the solutions – it’s a gradual process to essentially undo what us humans have done, did, in thepast… and we are powerless against the history of it – but we can monitor what we are still doing presently at large… and NEWS FLASH – (cue a cliché news jingle in your mind at this point of reading) – it’s a massive issue and the small individual shifts are what will collectively lead to societal solutions and create overall global change.
For any further information please contact Jordan.